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Aoko Matsuda’s award-winning folklore collection, Where the Wild Ladies Are, is a feminist retelling of traditional Japanese ghost stories. Transformation is key throughout the collection, both to the characters’ journeys and to Aoko’s commentary on ancient and modern gender expectations.
When money is a key motivation, ethics and the greater good are quickly abandoned. This theme is apparent in Season 1 of the anime, bubbling away ever-present in the background as Kana learns the magical girl trade, but comes to the forefront in subsequent material when the manga really starts to dig into the politics of the magical girl business.